1960's: Mrs. Doreen Lofthouse, grand-daughter in-law of James, realizes the wider appeal of Fisherman’s Friend®. She visits shops in surrounding towns where she sells Fisherman’s Friend® Original Extra Strong Lozenges to local shopkeepers.
1970: Fisherman’s Friend® is available throughout the United Kingdom. Lofthouse of Fleetwood Ltd. builds a factory to keep up with the demand.
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1972: The first shipment of Fisherman’s Friend® is exported to Norway. Today, Norway is one of Lofthouse's most successful European markets.
1975: The first new flavor of Fisherman's Friend® is launched in 110 years!
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1980: This is a time of great expansion for the company. New export markets are added, and new flavors launched including the first sugar-free varieties.
1982: Fisherman’s Friend® is sold for the first time in the United States of America.
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